We’re opening a seminar which will approach the hidden side of local cinema, a topic which has even been discussed on TV!
Opening on the 22nd of October (Saturday) in Ebisu, Tokyo, the “2nd Seminar on Creating Hit Travel Videos” has invited the creators of many works such as the “Ishida Mitsunari CM” from Shiga Prefecture, which has accumulated around 1,300,000 views; the advert for Tsu city in Mie Prefecture, “Tsu-ganai Sekai”, which became famous for featuring the wrestler Saori Yoshida; and also the creator of the short film from Kumamoto Prefecture “Utsukushii Hito”, which won the Tourism Film Award, granted by the board of tourism’s director. With all this we will explore the hidden side of creativity and the latest tendencies in regional PR films.
What kind of promotion methods are employed to achieve the kind of results shown by films which become the focus of attention, or films which become bit hits? This seminar is aimed at film creators, of course, but also at anyone interested in regional and interesting films. Attendance is free of charge, so we invite you to come.
2nd Seminar on Creating Hit Travel Videos
Time and date: October 22nd (Saturday), 11:00-12:30p.m.
Venue: Tokyo Metropolitan Museum of Photography
Price: free of charge
Speakers (works ordered by name)
① Shiga Prefecture “Ishida Mitsunari CM”
Work title: “Ishida Mitsunari CM”
Description of work: A TVCM which advertises the world’s first military commander himself. Ishida Mitsunari was born in Shiga Prefecture, and this work uses him for PR, using Mitsunari in an all-new way of selling Shiga Prefecture’s Lake Biwa. Since it completely changes his usually cruel image, this CM has a local feel which makes it easier for people to relate to it.
Mr. Akira Fujii
(Dentsu Kansai branch office, MCC Kansai CRP section).
Art director and film director.
Graduated from Musashino Art University. Is an affiliated creative member of Dentsu Kansai. Many of his works take silly ideas which feel like they could have been imagined by a middle-school kid, but actually play them out in a serious, adult way.
Tomoki kobori
Planner/ Copywriter
Tomoki kobori was graguated from Osaka University of Arts. Is an affiliated creative member of Dentsu Kansai.
His parents and two sisters are teacher, so as he grew up like in the teachers faculty.
Kumamoto Prefecture “Utsukushii Hito”
Work title: “Utsukushii Hito”
Locality: Kumamoto Prefecture
Description of work: the story of an encounter between a film director who is location-scouting in Kumamoto and a young girl, and the short trip they take together.
Mr. Hiroaki Komaki
(Director of the Kumamoto Prefecture Promotional Planning Department Local Promotion Department Main Office for Wide-Scale Prefectural Promotion)
In March of 1985 he graduated from Kumamoto Shouka University (currently Kumamoto Gakuen University).
In April of 2007 he became the manager of the Kumamoto Prefecture general affairs department public finance section.
In April of 2009 he became an assistant section manager of the municipal department executive section.
In April of 2013 he became a member of the comission for the Promotional Planning Department Local Promotion Department.
In April of 2016 he became the Director of the Promotional Planning Department Local Promotion Department Main Office for Wide-Scale Prefectural Promotion.
Mr. Souho Kurata
(producer for the Second Sight limited company)
Graduated from Tohoku University’s Law School. He worked at the former Fuji Bank, and later formed part of their comprehensive risk evaluation department and planning department for their Shinjuku West Gate branch office, and their Sendai branch office. He was later employed by Mizuho Bank as part of their comprehensive risk management department, as well as for their Yaesu Street branch office. After being transferred to work on Mizuho’s securities he became the section chief of their personnel department, drafting human resource strategies. In 2006 he independently started working as a consultant. In 2012 he joined Second Sight ltd. as their producer. He has worked on planning ideas for film projects, and is tackling the issue of their industrialization. He was a producer of the Kumamoto film “Utsukushii Hito”.
Mr. Shunsuke Koga
(Managing director and producer for THEFOOL Inc.)
He has produced a wide range of film works, from theatrical films and CG animations to music PV and more. In 2007 he established the public company and collective of producers THEFOOL, under the concept of it being a “creative platform”. His main works are “Shiritsu Tantei Hama Maiku (movie version + TV series)”, “Dendera” (directed by Daisuke Tengan and starring Ruriko Asaoka), “Oshin” (directed by Shin Togashi and starring Kokone Hamada), the motion comic anime “OH! Jesus” (directed by Ryuji Masuda and made jointly with the NHK), “Entaku” (directed by Isao Yukisada and starring Mana Ashida), and more. His most recent works are “Zan-e” (directed by Yoshihiro Nakamura and starring Yūko Takeuchi and Ai Hashimoto) and “Dono, risoku de gozaru!” (directed by Yoshihiro Nakamura and starring Sadao Abe). One of his produced films, “Hibana” (adapted from Naoki Matayoshi’s original novel, directed by Ryūichi Hiroki), is available on Netflix. He was a producer for the Kumamoto film “Utsukushii Hito”.
Mie prefecture, Tsu city “Tsu-ganai Sekai”
Locality: Mie prefecture, Tsu city
Description of work: Tsu is a city which is not very known at a national level, despite being the capital of Mie prefecture and being located right in its center. We want Tsu city to become better known! We want to share its charm with the rest of the country! These were the strong feelings behind this city promotion film, “Tsu-ganai Sekai”, broadcast publicly!
Mr. Toshihiro Mori
(Creative director for Dentsu Meitetsu Communications Inc)
Creative director for Dentsu Meitetsu Communications Inc – Toshihiro Mori.
A member of the Tokyo Copywriters’ Club (TCC). He won the TCC’s Rookie of the Year award, Dentsu’s Advertising award, the Galaxy award, the ACC award, the D&AD award, the NYADC award and many other national and international awards.
Mr. Yoshitaka Kondou
(ENDOJI_LABO. Director)
Career: CANNE Lions Health Grand Prix, ACC BRONZ, the golden prize at the awards for advertisements which have served the consumer, the remarkable director award and many other national and international awards.
*This event is in Japanese only.
10/22 sat 11:00-12:30
Venue: Tokyo Metropolitan Museum of Photography
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