To view Tokyo as an attractive travel destination from home and abroad, the Tokyo Metropolitan Government will develop the branding strategy for the “Tokyo Brand”. SSFF & ASIA is one of the largest international short film festivals in Asia. Together, we will produce a short film named the “Short Film & Tokyo Project”, to help promote the “Tokyo Brand”.
The project will involve three different components. First, “Cinematic Tokyo” will solicit short films from all over the world that carry elements of the “Tokyo Brand”. We will also produce “Tokyo Cinema Ensemble,” a visual collage video, where unique Tokyo images will be shot by several overseas filmmakers who will be attending the festival in Tokyo. Lastly,“Tokyo Cine-magic” is a short film production project which will be used to promote the “Tokyo Brand”.