As the speaker of this seminar, we will be welcoming creative director Yoshimitsu Sawamoto, who has worked on a great many nationally recognised TV commercials, including the “White Family” series of commercials for SoftBank, “Gas, Pa, Cho!” commercials for Tokyo Gas and the “Heidi” commercials for the home tutoring company, Try.
Accompanying a screening of the commercials he has produced up until now, Sawamoto will be talking about the future of TV commercials, and the potential of branded movies in the age of social media. Whether you’re the person responsible for your company’s advertising, publicity and marketing, a creative director for an advertising agency or production company, or anybody else interested in video marketing, we hope you can attend.

What is “Branded Shorts”?

At SSFF & ASIA, we have recognised the increase in the production of branded movies used by businesses and government bodies to convey their brand messages in video format, as well as the expansion of the market for video marketing in Japan in 2016, so we have launched the new “Branded Shorts” project with the aim of establishing Japan as the base for broadcasting branded movies throughout Asia. Looking to stimulate video marketing across the whole of Japan, we will be introducing the latest branded movies from Japan and overseas, organising conferences, seminars and events and establishing our position as Japan’s only international advertising festival.

“The Potential of Video Marketing Led by Creatives”
A free seminar by Yoshimitsu Sawamoto, one of Japan’s leading creative directors, responsible for a succession of hit television commercials!
Date: October 19th (Thu)18:30-21:50
Venue:Andaz Tokyo
Guest:Yoshimitu kawamoto
Price: free

Speaker profile: Yoshimitsu Sawamoto

Yoshimitsu Sawamoto works as an executive creative director, commercial planner and also has a place on the creative board.
The TV commercials he has worked on include the “White Family” series of commercials for SoftBank, “Gas, Pa, Cho!” commercials for Tokyo Gas and the “Heidi” commercials for the home tutoring company, Try. His extensive activities also include working on the original story and screenplays for the films “Judge!” and “10 Promises to My Dog”, music videos and radio. He joined Dentsu in 1990. He was named Creator of the Year in 2000, 2006 and 2008, and has received many accolades both inside and outside Japan, such TTC Award Grand Prix, ACC Grand Prix, silver prize at the Cannes International Advertising Festival, ADFEST (Asia Pacific Advertising Festival) Grand Prix and gold and silver prizes at The Clio Awards.

※イベント内容・上映作品は変更になる可能性がございます。
その他のイベントは決定次第、順次お知らせいたします。

10/19 wed 11:00~17:30
Venue:Andaz Tokyo Reservation Access