Father & Son

As in the past and present, so doubtless in the future too: a driver’s licence represents far more than just permission to take a car for a spin out on the road. Indeed, it is the key to myriad experiences, memories and character-forming moments. And even when the day inevitably comes that you can no longer responsibly pilot a vehicle on a public highway and take the decision to give up your licence, one thing will live on: the joy of driving that unites the generations. This is the message behind a short film that will touch the soul.

【Client】BMW
【Agency】Jung von Matt / The Game
【Production】Iconoclast Berlin

Director

Marcus Ibañez

Time

00:01:30

Country

Germany

Genre

Branded Movie

Year

2023