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Piece of Me (THINK BEFORE YOU FORWARD)
Online
33% of teens engage in sexting. 1/100 have had images shared without consent. Society often blames the victim, but Dutch telco KPN believes in a #BetterInternet. To raise awareness of online shaming and its consequences among Gen Z, we delivered our campaign as entertainment. Collaborating with singer MEAU, experts and victims we created ‘A piece of me’, a song and music video that show how forwarding without consent can ruin someone's life. With millions of shares, a top 3 hit, 100s of schools showing it and now a law change to make this a sexual offense, ‘A Piece of Me’ is impacting society.
【Client】MEAU & KPN
【Agency】Dentsu Creative/Amsterdam
- Director
- Emma Branderhorst
- Time
- 0:04:11
- Country
- Netherlands
- Genre
- Branded Movie
Director
Emma Branderhorst
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Screening
Screening Venue
| Venue | Schedule | Ticket Reservation |
|---|---|---|
| AKASAKA INTERCITY CONFERENCE CENTER, the AIR | [:ja]2024.06.10 [Mon] Program 1 & Program 2[:] | |
| AKASAKA INTERCITY CONFERENCE CENTER, the AIR | [:ja]2024.06.11 [Tue] Program 3 & Program 4[:] |
Online Screening
| Online | schedule | Online Screening |
|---|---|---|
| Online Grand Theater | 2024.06.01 [Sat] - 06.30 [Sun] |
Recommended
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Martin Scorcese / 0:18:40 / USA / Branded Movie / 2024
-
The Chase for Carrera
Nash Edgerton / 0:05:16 / Australia / Branded Movie / 2023
-
Wear Wool, Not Fossil Fuel
Jorik Dozy & Sil van der Woerd / 0:01:00 / Australia / Branded Movie /
-
Jumping Through Hoops
Nick Ball / 0:02:10 / Canada / Branded Movie / 2023
-
Dani
Yupi Segura / 0:05:03 / Mexico / Branded Movie /
BOOKTicket Reservation
- Venue
- AKASAKA INTERCITY CONFERENCE CENTER, the AIR
- Dates
- [:ja]2024.06.10 [Mon] Program 1 & Program 2[:]
BOOKTicket Reservation
- Venue
- AKASAKA INTERCITY CONFERENCE CENTER, the AIR
- Dates
- [:ja]2024.06.11 [Tue] Program 3 & Program 4[:]
OnlineScreenings
- Venue
- Online Grand Theater
- Dates
- 2024.06.01 [Sat] - 06.30 [Sun]
Sponsors
U25 Project Partner
Digital Innovation Partner
Web 3.0 Partner
Creative Partner
Media Partners
Media Supporters
English Media Supporter
Festival Supporters
Equipment Supporter
War and the Power To Live Program Special Support
