Road Safety

Dressed as a dark, tense crime thriller, the campaign follows a father who, after receiving no text back from his daughter, fears the absolute worst and is desperate to find her. Full to the brim with red herrings, the weight of the film for Francois was its believability. If the film was an obvious gimmick, then the call to action would be as impactful as a smoking gun filled with blanks. To do this, Francois crafted a story heavy in drama, emotion and mood. Like a good crime story, each shot needed to be as clear as a fingerprint, each cut as sharp as a knife and each facial expression, a confession - a window into a fully-realised world. And all for one goal - to drive the message home.

【Client】German Road Safety Council / Federal Ministry for Digital and Transport
【Agency】Scholz & Friends Berlin
【Production】Anorak Film GmbH

Director

François Rousselet

Time

0:02:41

Country

Germany

Genre

Branded Movie

Year

2023