Programs
International Competition
BRANDED INT
Screening
Screening Venue
| Venue | Schedule | Reservation |
|---|---|---|
| AKASAKA INTERCITY CONFERENCE CENTER, the AIR | 2024.06.10 [Mon] Program 1 & Program 2 | |
| AKASAKA INTERCITY CONFERENCE CENTER, the AIR | 2024.06.11 [Tue] Program 3 & Program 4 |
Online Screening
| Online | schedule | Online Screening |
|---|---|---|
| Online Screening | 2024.06.01 [Sat] - 06.30 [Sun] |
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Online
The Bond
We follow the relationship of a rescue dog, Lucy, and new Battersea staff member, Tommy, as we find the pair both nervous in their new surroundings.
But before long, thanks to perseverance on both sides, a bond is created. The strongest type of bond that can only be formed through giving everything you have.
We see the lengths the pair go to together, full of highs and lows, as Tommy expertly rehabilitates Lucy - both emotionally and physically - until she has regained full strength. It’s at this point we know she is ready to be rehomed.
As time passes, we also see that Tommy has found his place at Battersea too.
Our film ends by showing how this display of love, effort and expertise is emblematic of everything Battersea does, to give everything to helping dogs and cats across the UK and around the world.
【Client】Battersea Dogs & Cats Home
【Agency】New Commercial Arts
【Production】magna studiosHector Duckbill / 0:03:29 / UK / Branded Movie / 2024
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Online
The Chase for Carrera
The film begins with Ryan Gosling on the set of an action movie. The director calls cut and Prop Master played by Vanessa Bayer tries to get the TAG Heuer Carrera watch off Ryan. But he doesn’t want to give it up – a chase for the timepiece begins, cleverly referencing what inspired the watch: racing. ‘The Chase for Carrera’ is a boundary pushing film. It’s an action-packed piece of entertainment that lives up to quintessential Hollywood genres, filled with crazy stunts, racing cars, and humour. The chase takes us on a journey through mobster movies, western sets, historical action films - all while keeping the product at the core of the story – the most iconic racing chronograph. It is a meta, self-referential piece that ends with the actual Prop Master asking Ryan for the watch back. But he won't give it back: The Chase for Carrera never stops.
【Client】TAG Heuer
【Agency】DDB Paris
【Production】COLLIDERNash Edgerton / 0:05:16 / Australia / Branded Movie / 2023
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Online
The Kids
In a bold exploration of the struggles and perspectives of today's youth, the groundbreaking film „The kids“ delves deep into the complexities of evolving ideas of identity, while also confronting the daunting realities of global crises such as climate change and societal compassion.
the film empowers young protagonists to seize control, employing powerful cinematography and visual storytelling to highlight their humanity and resilience in the face of adversity, portraying them not as mindless aggressors, but as voices of impassioned defiance and hope.
【Client】Penny
【Agency】ServicePlan
【Production】AKKURAT StudiosGregory Ohrel / 0:03:13 / Germany / Branded Movie / 2023
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Online
Wear Wool, Not Fossil Fuel
Wear Wool Not Fossil Fuel drove an increase in awareness of the environmental benefits of wearing wool vs. the ecological damage caused by synthetic fibres, empowering the consumer to make more conscious choices. Synthetic fabrics like Polyester are toxic to our planet. They produce microplastic pollution during manufacture, and this repeats with each wash. In fact, 35% of ocean microplastics are directly linked to synthetic clothing. But it gets worse. 99% of fast fashion (which is mostly synthetic) ends up in landfills. Here, it spends over 200 years breaking down and causing more harm. Some of these sad facts might be on the radars of the fashion-conscious. But what most people don't know is that synthetic fabrics also come from fossil fuels. Which means we're literally wearing oil. Our demand is driving a supply that uses millions of litres of oil every single minute. But for the average person, such big numbers are meaningless. Our brief was to make this unfortunate truth real, relatable and understandable. The creative strategy? To use a simple metric to highlight the extreme planetary cost of synthetic fabrics. Every 25 minutes, an Olympic-sized pool of oil is used to make synthetic clothing. We then encouraged people to ‘Wear Wool, Not Fossil Fuel’.
【Client】The Woolmark Company
【Agency】20something
【Production】Park VillageJorik Dozy & Sil van der Woerd / 0:01:00 / Australia / Branded Movie /
TICKETReservation
- Venue
- AKASAKA INTERCITY CONFERENCE CENTER, the AIR
- Schedule
- 2024.06.10 [Mon] Program 1 & Program 2
TICKETReservation
- Venue
- AKASAKA INTERCITY CONFERENCE CENTER, the AIR
- Schedule
- 2024.06.11 [Tue] Program 3 & Program 4
ONLINEScreenings
- Venue
- Online Screenings
- Schedule
- 2024.06.01 [Sat] - 06.30 [Sun]
Sponsors
U25 Project Partner
Digital Innovation Partner
Web 3.0 Partner
Creative Partner
Media Partners
Media Supporters
English Media Supporter
Festival Supporters
Equipment Supporter
War and the Power To Live Program Special Support
