BRANDED SHORTS／Short Shorts Film Festival & Asia 2021(SSFF & ASIA 2021)

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＞ BRANDED SHORTS

BRANDED SHORTS

BRANDED SHORTS 2021

In an era where it has become increasingly difficult to engage customers with conventional communication methods, communication between companies & customers has also changed dramatically. In recent years, a growing number of companies are focusing on moving visual marketing. In particular, videos called branded movies are attracting attention as content that can combine value for the customers with entertainment & attractive pricing, while conveying the messages & concepts of companies & brands. In an era where it has become increasingly difficult to engage customers with conventional communication methods, communication between companies & customers has also changed dramatically. In recent years, a growing number of companies are focusing on moving visual marketing. In particular, videos called branded movies are attracting attention as content that can combine value for the customers with entertainment & attractive pricing, while conveying the messages & concepts of companies & brands. This year, we will screen the nominated shorts from more than 500 submissions from around the world & select the BRANDED SHORT OF THE YEAR from the International & National Categories.

In 2016, Short Shorts Film Festival & Asia (SSFF & ASIA) established the "BRANDED SHORTS" competition as part of an international short film festival. As the only international advertising film competition in Japan, we continue to support the possibilities of branded movies.

Focusing on tourism films that "brands" regions in Japan, since 2012, the "Tourism Short Film Award," was established. In 2020, it became a part of BRANDED SHORTS as the "Best Tourism Short Award, the Tourism Agency Commissioner's Award."

This year we will feature branded shorts aimed at HR (Human Resource) & will hold special screenings.

This year, we will screen the nominated shorts from more than 500 submissions from around the world & select the BRANDED SHORT OF THE YEAR from the International & National Categories.

The awards will be announced at BRANDED SHORTS 2021, scheduled to be held on Wednesday, June 16th. *Details of BRANDED SHORTS 2021 will be announced on Thursday, May 13th.

Judging Criteria

Academy Awards® qualifying short film festival and one of the biggest short film festivals in Asia, SSFF & ASIA evaluate branded movies according to seven criteria: Cinematic, Storytelling, Emotional Appeal, Idea, Originality, Shearable and Branding Power.

Program

International Category National Category Visual Tourism Award

JURY

Jury President: Takuma Takasaki

Dentsu Inc.
Creative Director/CM Planner

Born in Fukuoka Prefecture, 1969. Began work at Dentsu Inc. Part-time lecturer at Waseda University. He was named Creator of the Year in 2010 & 2013. He has won numerous awards in Japan and abroad, including the TCC Grand Prix, ACC Tokyo Creativity Award, Cannes International Advertising Award, ONE SHOW, ADFEST Grand Prix, and D&AD. He has also written and produced the movie “Honokaa Boy.” His books include "Auto Reverse," which depicts the youth of Kyoko Koizumi's rabid fan club, and books that applies his career in advertising with "The Art of Expression" and "There Is No Plan that Doesn't Get Interesting."

Jun Kaname

Actor

Born on 02/21, 1981 in Kagawa Prefecture. In 2001, he made his acting debut in Kamen Rider Agito. This year he celebrated his 20th anniversary as an actor. In recent years, he has appeared in the NHK TV drama "Manpuku," and "Shiro demo Kuro demo Nai Sekai de Oanda wa Warau” on YTV as well as the movie "Kingdom." Since February 2021, he has appeared in NHK’s historical period drama "Seiten wo Tsuke" and WOWOW's 30th anniversary series W, "Karei naru Ichizoku" which began in April. Short Shorts Film Festival screened "THE SECRET SHOW" in 2005 and "Happy Birthday" in 2020.

Kentaro Kimura

Co-CCO, Hakuhodo Inc./ Executive Creative Director, Hakuhodo Kettle Inc.

Hakuhodo Executive Officer / Creative Consulting Director Hakuhodo International Chief Creative Officer Profile: From his experiences as a backpacker across the globe, he learns that crossing borders expands the world of values and ideals. With that energy, he joined Hakuhodo, where he repeatedly crossed the line between strategy, creativity, digital, and PR work, and in 2006, established Hakuhodo Kettle with Koichiro Shima with the concept of "open ideas." The company has created a number of innovative integrated ad campaigns. Since 2017, he has been in charge of global creative and planning to strengthen Hakuhodo's global network. Flying around 100 days a year until last year when the Coronavirus pandemic made that impossible. Instead, he realized that the world had narrowed. He has won more than 150 national and international advertising awards, including 10 Grand Prix, and has served as a juror for more than 25 international advertising awards, including the Cannes Titanium category. He co-authored "Breakthrough Inspiration Is Born from Logic.”

Makoto Shinohara

MAKOTO SHINOHARA OFFICE.
Creative Director

After graduating from Hitotsubashi University, he joined Dentsu. Established Makoto Shinohara Office in 2018 specializing in building integrated communications from mass media to digital to shops. His works include au's Santaro series, Toyo Times, UQ three sister series, tutorial TRYgroup Inc., Attack ZERO detergent, "Love Laundry?", etc. He is a lyricist for au's CM song "Voice of the Sea," "Everyone Is a Hero," "Let's Try It," JT's CM song "Omouta," and NHK’s Minna no Uta, "Dekkai Baachan." He wrote the screenplays for NHK BS drama "There Is No Lie" and the WOWOW drama "Arumura Kasumi no Satsukyū." He has won many awards including Creator of the Year, TCC Grand Prix, ACC Grand Prix and ADC Awards.

Takeshi Moriya

Atmovie Inc.
CEO
Drama&Movie Producer

Born in Aichi Prefecture. Representative Director of At Movie Co., Ltd. He has produced many TV dramas including "Searchin’ for My Polestar" (Fuji TV), "The Quiz Show" (Nippon TV) and "Shinya Shokudō" (MBS). His films include "Bread of Happiness" as executive producer (directed by Yukiko Mishima), "Laughing under the Clouds" (directed by Katsuyuki Motohiro) and "The First Supper" (directed by Shiro Tokiwa) as producer. His films as director include “Samu Life” and “Anniversary.” His books include "100 Questions for My Mother." He is the producer of the “Eejanaika Toyohashi Cinema Festival.” His latest productions include "Tokyo Love Story" (FOD/Amazon Prime) and the movie "Midnight Swan" (directed by Eiji Uchida, winner of the 44th Japan Academy Award for Best Picture and nine other categories).

Ū-ki Yamato

Film Director

In 2012, she made her debut with “Ano ko ga umibe de odotteru.”
In 2016, "Drowning Love," starring Nana Komatsu and Masaki Suda, topped 700 million yen at the box office drawing more 600,000 people to the theater. She has directed music videos for many artists including RADWIMPS, Nogizaka 46, Little Glee Monster, and DAOKO, as well CM videos for major companies. In 2018, she produced and directed "21st Century Girls." Her latest film, “Hot Gimmick: Girl Meets Boy,” is available on Netflix in 190 countries around the world.

AWARD

BRANDED SHORTS OF THE YEAR

We have gathered jury members with different backgrounds to select the Branded Shorts of the Year for both the International Category and National Category.

Visual Tourism Award, Japan Tourism Agency Commisioner's Award

Among tourism promotional films, movies, and videos produced in all 47 prefectures in Japan, the Grand Tourism Award (Commissioner of Tourism Award) will be given to the most creative, promotional, and topical work, based on the perspective of tourism promotion.

EVENT

6/16:BRANDED SHORTS 2021

Visual Tourism Award Online Talk Session

SSFF & ASIA 2021 Official Competition Sponsor

XR Partner

Digital Innovation Partner