Programs

A story that feels like a charming holiday children’s book, brought to life through the lens of iPhone 13 Pro. When a little girl sees that her snowman is melting at the end of winter, she rushes to save him and puts him in her family’s freezer, to keep him going through the warmer months. Over the next 12 months she saves the snowman from all manner of disasters. Finally winter comes, she and her family bring the little snowman outside and plant him at the end of their walkway. That’s when a little kid who rides his bike by their house accidentally pulverizes the poor little snowman to powder. Just when we think all is lost, her family rallies around her, scooping up pieces to rebuild him. She’s kept the holiday spirit alive all year, and it’s changed them.

【Client】Apple
【Agency】TBWA\Media Arts Lab
【Production】Bob Industries

Director

Jason Reitman, Ivan Reitman

Time

0:03:00

Country

USA

Genre

Branded Movie

Year

2021