Programs

It turns out that one out of three clumsy French people doesn’t necessarily think of bringing their smartphone to a repair shop when it’s damaged. That is an incredibly low number, especially when you know that extending the life of a smartphone by one single year reduces its carbon footprint by 30%.

That’s why Bouygues Telecom, the French telco, has created Sustainable Smartphone Solutions for its clients to extend the lives of their smartphones. It is a program built around four propositions: trade-in, recycling, refurbished smartphones, and repair. Any Bouygues Telecom subscriber will be able to repair its smartphone at a discount rate up to two times per year.

【Client】Bouygues Telecom
【Agency】BETC Paris
【Production】Frenzy

Director

VELLAS

Time

0:01:09

Country

France

Genre

Branded Movie

Year

2021