Programs
BRANDED SHORTS National Competition
BRANDED-N
Screening
| Venue | Schedule | Reservation | |
|---|---|---|---|
| Venue | AKASAKA INTERCITY CONFERENCE CENTER, the AIR | 2023.06.13 [Tue] 13:00 – 16:20 | |
| Venue | Online Screening | 2023.05.16 [Tue] – 2023.07.10 [Mon] | |
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Online
Chamisul in Love 2
The film is a compilation of classic scenes from Korean dramas, with each scene given a unique and clever name that makes you want to reference other dramas on social media. The goal was to elicit positive feelings from fans of Korean dramas, rather than relying on cheap laughs from mocking tropes. Chamisul, a staple of Korean dramas, also makes an appearance as part of the content. The video features an OST (original soundtrack) in the style of Korean dramas and pays homage to iconic moments such as folding smartphones and rain falling on a sunny day. The naming conventions never belittle the source material, instead inducing laughter while maintaining a sense of respect. By carefully weaving elements throughout the story that fans of Korean dramas will want to share with others, the video exudes a 100% love that sets it apart from other trope-filled productions.
【Client】Jinro Co Ltd
【Agency】JR East Marketing & Communications,Inc.
【Production】AOI Pro. / FIELD MANAGEMENT Inc.Eunhee John / 0:06:30 / Japan / Branded Movie / 2022
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No online
Kenshi Yonezu x PlayStation®️
Play Has No Limits
【Client】Sony Interactive Entertainment
【Agency】SIX／Hakuhodo／Hakuhodo Kettle
【Production】GEEK PICTURES／Khaki／IMAGICA／Omnibus Japan／MARKYuichi Kodama / 0:02:03 / Japan / Branded Movie / 2022
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Online
Startup-President in Savanna
It has produced a video to raise awareness of intellectual property risks for startup CEOs. The business world is likened to a savannah wilderness, and the video creates a visual impact by illustrating how packs of predatory animals are constantly eyeing up the valuable business ideas that startups are carefully nurturing.
The message is conveyed in an entertaining way, highlighting the risks of screen theft and industrial espionage through the lens of a camera. It hopes that the video will be effective in educating startup founders about the importance of protecting their intellectual property.
【Client】INPIT
【Agency】KAYAC Inc.
【Production】hen.IncMasahiro Date / 0:02:18 / Japan / Branded Movie / 2022
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Online
Mugon no shiokuri
For 5 years being together, Maki and Shu walk home as usual. Maki's father can't help but worry about his daughter's well-being, but it's tough when she doesn't respond and it feels awkward to keep sending messages unilaterally. So instead, he sends LINE Gifts every month like a form of allowance, without a word. However, these gifts from her father unexpectedly bring Maki and Shu closer together! Before they know it, the couple end up coming to Maki's parent house to visit. From the silent LINE Gifts that arrive every month like a form of allowance from her father, the conversation takes an unexpected turn.
【Client】LINE Corporation
【Agency】monopo inc.
【Production】TAIYO KIKAKU Co., Ltd.Naoto Kawashima / 0:03:00 / Japan / Branded Movie / 2022
Sponsors
Digital Innovation Partner
Creative Partners
Media Partners
Media Supporters
English Media Supporter
Festival Supporters
Equipment Supporter
War and the Power
To Live Program Special Support
Official Tote Bag
