The Story of the Tiny Yellow Chair

The short movie "The Story of the Tiny Yellow Chair" shows how CAINZ values "Kindness."

It's always for the ones we love the most, that you try your best to think of ideas, find creative new ways of doing things, and go out of your way on crafts that you tried for the first time.

Behind every customer's creativity, is always a story of "thinking of those you love."

This short film was produced based on a real story between a customer and a CAINZ specialist.

It is a story of a father and a daughter, and a small chair across 25 years, showing what "DIY" means in our customer's life journey and what "Kindness" means to CAINZ.

【Client】CAINZ CORPORATION
【Agency】POOL inc.
【Production】TOHOKUSHINSHA FILM CORPORATION

Director

Yosuke Kobayashi

Time

0:03:20

Country

Japan

Genre

Branded Movie

Year

2022