Chamisul in Love 2

The film is a compilation of classic scenes from Korean dramas, with each scene given a unique and clever name that makes you want to reference other dramas on social media. The goal was to elicit positive feelings from fans of Korean dramas, rather than relying on cheap laughs from mocking tropes. Chamisul, a staple of Korean dramas, also makes an appearance as part of the content. The video features an OST (original soundtrack) in the style of Korean dramas and pays homage to iconic moments such as folding smartphones and rain falling on a sunny day. The naming conventions never belittle the source material, instead inducing laughter while maintaining a sense of respect. By carefully weaving elements throughout the story that fans of Korean dramas will want to share with others, the video exudes a 100% love that sets it apart from other trope-filled productions.

【Client】Jinro Co Ltd
【Agency】JR East Marketing & Communications,Inc.
【Production】AOI Pro. / FIELD MANAGEMENT Inc.

Director

Eunhee John

Time

0:06:30

Country

Japan

Genre

Branded Movie

Year

2022