BRANDED SHORTS
About BRANDED SHORTS
As the only international advertising film competition in Japan
We are now in an era where it has become difficult to foster engagement with customers through conventional communication planning alone. Communications between companies and customers have also changed significantly, and now, more and more companies are focusing on video medium as a marketing tool. In particular, videos called branded movies are attracting attention as content that can achieve both “value for consumers (entertainment and usefulness)” and “messages and philosophies from companies and brands.”
In 2016, Short Shorts Film Festival & Asia (SSFF & ASIA) created its own standard for branded movie as part of our international short film festival, and established an official competition, the “BRANDED SHORTS. As the only international advertising video competition in Japan, we continue to create possibilities for branded movies.
This year, out of 695 entries from around the world, 13 were nominated for the International category and 14 for the National category. From among these submissions, the “Branded Shorts of the Year” will be announced on June 14th (Wednesday). A juror’s talk session will be held on that day and there will be a discussion about this year’s trends and the possibilities of BRANDED SHORTS. Additionally, the winner of the Japan Tourism Agency Commissioner’s Award for the Tourism Video Awards among the 5 finalists will be announced.
In addition, 4 shorts were nominated this year in the HR category supported by Indeed, which focuses on works aimed at branding that leads to recruitment. From among them, the HR Best Award will be selected and announced at the ceremony. At the ceremony, we will also announce the Deloitte Digital Award, which was established last year.
In addition, the nominated BRANDED SHORTS 2023 short films are being screened and broadcast on ABEMA in addition to being distributed at the Online Grand Theater. ABEMA will also broadcast the ceremony event on June 14th (Wednesday) LIVE.
Awards
International Competition
Branded Shorts of the Year
Award given to the best BRANDED short film from outside Japan chosen based on eight criteria: essentiality, ability to change perceptions, shareability, strength of message, viewership retention, originality, timeliness, and memory retention.
National Competition
Branded Shorts of the Year
Award given to the best BRANDED short film from Japan chosen based on eight criteria: essentiality, ability to change perceptions, shareability, strength of message, viewership retention, originality, timeliness, and memory retention.
HR Competition supported by Indeed
HR Best Short Award
Award given to the most engaged short film based on the criteria of Purpose, Corporate Appeal, Message, Sustained Viewing, Originality, and Memory Retention chosen from branding perspectives that lead to recruitment.
Deloitte Digital Award
Deloitte Digital and Committee for Short Shorts will select Deloitte Digital Award, with theme of “fusion of digital and humanity” under the following criteria: Purpose, New, Design, Human Experience and Engagement.
Visual Tourism Award, Japan Tourism Agency Commissioner’s Award
Among tourism promotional films, movies, and videos produced in all 47 prefectures in Japan, the Visual Tourism Award, (Japan Tourism Agency Commissioner of Tourism Award) will be given to the most creative, promotional, and topical work, based on the perspective of tourism promotion.
Judging Criteria（Branded Shorts of the Year）
“Branded Shorts of the Year” will be selected from each category by a jury gathered from across boundaries of the advertising, film, and other related industries from the BRANDED SHORTS 2023 international and national category nominated short films. Judging criteris: essentiality, ability to change perceptions, shareability, strength of message, viewership retention, originality, timeliness, and memory retention.
Programs
International Competition
A competition that combines short films and advertising that features branded companies or organizations overseas to promote their products and/or activities.
National Competition
A competition that combines short films and advertising that features branded companies or organizations in Japan to promote their products and/or activities.
HR Competition supported by Indeed
A competition for the branded movies selected with the branding perspective for human resources
Visual Tourism Award
Since 2012, SSFF & ASIA has awarded the “Visual Tourism Award (Japan Tourism Agency Commissioner’s Award)” to short films that promote tourism with creativity, promotion, and topicality. This year, the 12th edition, 5 of the best short films submitted to BRANDED SHORTS were selected as finalists. During the film festival in June, one of the finalists will be selected and awarded the Japan Tourism Agency Commissioner’s Award.
Events
BRANDED SHORTS 2023 Ceremony
This year, out of 695 entries from around the world, 13 were nominated for the International category and 14 for the National category. From among these submissions, the “Branded Shorts of the Year” will be announced on June 14th (Wednesday). A juror’s talk session will be held on that day and there will be a discussion about this year’s trends and the possibilities of BRANDED SHORTS. Additionally, the winner of the Japan Tourism Agency Commissioner’s Award for the Tourism Video Awards among the 5 finalists will be announced.
In addition, 4 shorts were nominated this year in the HR category supported by Indeed, which focuses on works aimed at branding that leads to recruitment. From among them, the HR Best Award will be selected and announced at the ceremony. At the ceremony, we will also announce the Deloitte Digital Award, which was established last year.
In addition, the nominated Branded Shorts 2023 short films are being screened and broadcast on Abema TV in addition to being distributed at the Online Grand Theater. ABEMA will also broadcast the ceremony event on June 14th (Wednesday) LIVE.
BRANDED SHORTS Sponsors
BRANDED SHORTS Media Partners
